Set the product direction
设定产品方向

Setting direction is one of the most important things you’ll do when building a product and company. A clear direction aligns everyone to work toward the same goals. It helps individuals make daily decisions, teams prioritize projects, and all members of your organization feel motivated toward a shared purpose. Without direction, it’s harder to work together, know what to focus on, and make meaningful progress.
设定方向是构建产品和公司时要做的最重要的事情之一。明确的方向使每个人都朝着同一个目标努力。它可以帮助个人做出日常决策，团队确定项目的优先顺序，并让组织的所有成员都感到有动力朝着共同的目标前进。如果没有方向，就很难一起工作、知道要关注什么并取得有意义的进展。

Initiatives are a critical tool for shaping this direction. The process of creating initiatives and mapping out a product journey forces you to articulate a vision and decide how to build toward it. The culminating product timeline sets a path of execution for the near future, slightly in front of you, and ideally a bit out of reach. Anyone in your company can look at the product initiatives to quickly understand what the most important streams of work are, why they matter, and how they are progressing.
倡议是塑造这一方向的重要工具。创建计划和规划产品旅程的过程迫使您阐明愿景并决定如何实现它。最终的产品时间表为不久的将来设定了一条执行路径，就在你面前，理想情况下有点遥不可及。公司中的任何人都可以查看产品计划，以快速了解最重要的工作流是什么、它们为何重要以及它们的进展情况。

Whether you’re part of a three-person startup or one thousand employee company, a clearly defined set of product initiatives helps you and everyone you work with to make better decisions more quickly and focus on more valuable work. Clear product plans keep teams aligned even when individuals work independently. Ambitious product timelines push people to challenge themselves to do their best work. Visible initiatives motivate individuals by giving them context on why their work matters and create a culture of transparency that builds trust, making collaboration easier and even spurring it serendipitously.
无论您是三人初创公司还是一千名员工公司的一员，一套明确定义的产品计划都可以帮助您和与您一起工作的每个人更快地做出更好的决策并专注于更有价值的工作。即使个人独立工作，清晰的产品计划也能让团队保持一致。雄心勃勃的产品时间表促使人们挑战自我，做到最好。可见的举措可以激励个人，让他们明白自己的工作为何重要，并创造一种透明的文化，建立信任，使协作变得更容易，甚至意外地激发协作。