MGT 1104 – XDU-VT

Summer 2024
2024 年夏季

Due Date: Week 5 – Week of June 10
截止日期：第 5 周 – 6 月 10 日当周

Group Project Assignment
小组项目分配

Work in your assigned group to research a specific company and prepare a 12-minute PowerPoint (~20-25 slides) presentation including the below topics:
在您指定的小组中研究特定公司并准备 12 分钟的 PowerPoint（~20-25 张幻灯片）演示文稿，包括以下主题：

Provide a brief background and history of the company you selected for analysis.
提供您选择进行分析的公司的简要背景和历史。

Provide an overview of the business and the business model of the company (how do they create value for their shareholders?).
概述公司的业务和商业模式（他们如何为股东创造价值？

Provide the mission, vision and values statement for the company.
提供公司的使命、愿景和价值观声明。

Provide an overview of the industry that the company is part of. What are the key trends in the industry currently? What is driving growth in the industry? What are the key recent events in this industry?
提供公司所属行业的概述。目前行业的主要趋势是什么？是什么推动了行业的增长？这个行业最近发生了哪些重大事件？

Provide an overview of the key competitors of the company. Who are they? How do they compare to your company in terms of revenue, assets, and income, as well as market capitalization?
概述公司的主要竞争对手。他们是谁？他们在收入、资产和收入以及市值方面与您的公司相比如何？

Provide a PESTEL model for the company selected. Have at least 3 different key points for each area – Political, Economic, Sociocultural, Environmental and Legal.
为所选公司提供PESTEL模型。每个领域至少有 3 个不同的关键点——政治、经济、社会文化、环境和法律。

Provide a SWOT Analysis of the company.
提供公司的 SWOT 分析。

Review the company’s website for an ethic’s policy. Review and provide an overview.
查看公司网站，了解道德政策。查看并提供概述。

Provide the markets, domestic or global, where the company’s products can be found (e.g., a map of the regions and products). Have they accomplished this through Global entry growth (Chapter 5)?
提供可以找到公司产品的国内或全球市场（例如，地区和产品的地图）。他们是否通过全球进入增长（第5章）实现了这一点？

Has the company had any recent (last 10-15 years) mergers and acquisitions? If so, provide an overview of them. If not, then who could the company acquire or could merge with?
公司最近（过去 10-15 年）是否有任何合并和收购？如果是这样，请提供它们的概述。如果没有，那么公司可以收购或与谁合并？