Liu Xinying applied for the position of project manager
Gender: Female Date of Birth: 1985.11 Education: Master of Agriculture (China Agricultural University)
Mobile: 18610474134 Email: liuxinying1107@126.com
1. Personal strengths
Rigorous and logical, familiar with China's countryside and agriculture, with rich agricultural knowledge;
Ten years of experience in project development and management, he has carried out the implementation of poverty alleviation/rural revitalization and other agriculture-related projects in 7 provinces and municipalities directly under the central government, and has experience in connecting government and scientific research departments.
2. Educational background
2008-2011, Master of Agronomy, China Agricultural University, Pomology
2004-2008 Heilongjiang Bayi Agricultural Reclamation University, Bachelor of Agronomy, Plant Protection
3. Work experience
2024.6-8 Project Leader, Rural Youpin (Beijing) Agricultural Industry Development Co., Ltd
Responsible for the planning and implementation of China's Rural Excellence - Rural Revitalization Project;
Responsible for the product review of the high-speed rail project of the "People's Selection" brand cooperation product.
2022.1-2024.5 Consultant of Zhenzhi Agriculture/Food First Farm/Shunyi District Fruit Industry Association
Design, implementation and mid-term and final assessment of organic farm agriculture-related cultural tourism projects;
Responsible for the farm food and agriculture education course, large
Development and implementation of students' labor practice education curriculum;
Responsible for the selection of organic ecological food for farm members and live broadcast rooms, and the development and guidance of products within the farm;
Responsible for the design and implementation of the farm soil improvement plan, the use of traditional Chinese medicine residue and kitchen waste compost, optimize the structure of organic fertilizer, reduce costs and increase efficiency.
Performance Overview:
Participated in the application of 7 projects of the Association for Science and Technology, the Women's Federation, and the Committee of Agriculture, with a total of about 200 yuan of project funds;
Developed 4 sets of farm food and agriculture education courses, and undertook the labor practice education activities and trade union activities of graduate students of the School of Economics and Management of China Agricultural University, which won unanimous praise from teachers and students;
Design the plan of returning traditional Chinese medicine residue compost to the field and changing the soil, increase the annual increase of high-quality and high-carbon organic matter raw materials by 30 tons + on the farm, and save 150,000 yuan in organic fertilizer investment annually;
Establish cooperative product selection standards for farms, sort out Tongshun's internal procurement-shelf-sales-delivery-after-sales process, screen out 13 suppliers of main grains, oils, fruits, snacks, vegetables and other products that meet organic standards, put more than 40 organic products on the shelves, and develop farm-made European bags, perilla drinks, and soapberry detergents for members.
2019.5-2021.12 Heifer Hong Kong Beijing Representative Office, Project Director/Consultant
Project management PME: 2020-2022 new project development work, completion of 9 rural revitalization projects in Guizhou, Yunnan, Hebei, Gansu and other project management and evaluation work;
Responsible for the cultivation of institutional projects, farmer cooperatives and industrial development (development of livelihood industries and other agricultural products);
CN1822 Implementation and guidance of Hebei Laiyuan Ecological Cattle Breeding Project;
External cooperation and internal and external training.
Performance Overview:
Developed 3 sets of TTT training lesson plans, with the themes of organization and operation of farmer cooperatives, ecological agriculture, agri-food development and agricultural product marketing, and printed more than 3,000 copies as training lesson plans;
From 2020 to 2022, he participated in the development of 9 rural revitalization projects in Guizhou, Yunnan, Hebei and Gansu;
In 2021, it reached a strategic cooperation with Shunxin Agriculture to support farmer cooperatives to connect with agricultural enterprises and introduce Angus cattle breeding projects;
In 2021, the establishment of farmer cooperatives will be completed in all the implementation projects, with a total of 45 registered cooperatives in 14 projects, with a total of 6,272 members and a share capital of 7.4991 million yuan.
The agency advocates ecological agriculture and supports 14 projects to promote composting technology for smallholder farmers, making 5,000 tons+ of compost in 2021;
Organize and plan the annual meeting of national partner training and internal meetings of employees, and the satisfaction survey is 95%+.
2017.3-2019.5 Product Manager of Beijing Weixi Agricultural Technology Co., Ltd. (Alxa SEE Social Enterprise - Ren Xiaomi).
Responsible for the development and upgrading of the organization's products, the main products are desert water-saving millet derivatives (millet sticks, 6 degrees millet vinegar, customized vinegar, fast millet porridge, rough millet and millet craft beer), online virtual products (food stamp system and landlord recognition system) and VIP product customization;
Responsible for the management of cooperative projects, such as the environmental benefit evaluation project of the TRUCOST groundwater protection project, the cooperation project with public welfare organizations such as SEE, Baidu Foundation, Ginkgo Foundation, etc., the fundraising of the "99 Charity Day" project, the carbon reduction project of "Xiaodu Farm", the "Sand and Gravel Project", etc.;
Participate in the "Ren Xiaomi" brand combing, determine the brand positioning, design style, publicity angle, brand use rules, etc.;
Docking with Wenfeng Supermarket, Hema Fresh, and Wumart Supermarket to develop a number of dual-brand products, and put them on the shelves;
Membership activities are organized for SEE and "Ren Xiaomi" fans, and organize desert water-saving millet spring sowing and autumn harvest member activities, including field work, competitions and dinners.
Performance Overview:
Determine the product positioning of "ecological water saving", "agricultural assistance" and "refusal to add", so that it is consistent with the image of public welfare products and reflects corporate social responsibility;
Responsible for the research and development of its own brand products such as "millet stick", "millet vinegar", "rough millet" and "millet baked chips", OEM factory audit, improve the richness of "Ren Xiaomi" brand products, and the market response is good;
Cooperate with "Panda Craft Beer" and "Ebee-cake" to develop Xiaomi craft beer, millet cake and other products, the brand is mutually beneficial and win-win, and the "Ren Xiaomi" products are promoted beyond the public welfare circle, and the product profit margin is increased by 25%+;
He is responsible for the environmental benefit evaluation project of the TRUCOST groundwater protection project, and cooperates with the Baidu Foundation's "Green Travel Xiaodu Farm" project and public welfare donation project, the "Sand and Gravel Project" of the Ginkgo Foundation, the "Soil Testing and Fertilization" project of Croda Technology, and the groundwater protection project financing of Tencent's "99 Charity Day".
Introduce ERP management system to standardize product warehousing and sales management, and improve the docking efficiency of product, sales and financial departments;
Build marketing channels with supermarkets such as Wumart Supermarket, Wenfeng Supermarket, Hema Fresh, etc., lead the team to participate in multiple public welfare exhibitions, and expand sales channels;
This paper summarizes the desert water-saving public welfare projects, puts forward the positioning of "water-saving and helping agriculture", integrates professional agricultural production knowledge into public welfare undertakings, improves water-saving efficiency and summarizes the basis of public welfare data.
2015.6-2017.3 Senior Manager of Operation Department of Chengshi (Beijing) Agricultural Technology Co., Ltd
In charge of the "Good Farm I Know" project, responsible for the inspection and cooperation negotiation of organic farms/production bases;
Market operation: planning and implementation of food tasting activities, etc., participating in the design and implementation of the 6th International CSA Conference Farmers' Market, exhibition layout and on-site management;
Responsible for the planning and implementation of the "Farm Manager" training program, and the overall satisfaction of the trainees with the training increased by 29% and remained stable;
"Good Farm" APP software testing and farm client promotion, responsible for the APP press conference invitation.
Performance Overview:
Visited dozens of ecological farms in China, promoted the "Good Farm" software, and collected feedback for the technical department to improve the effectiveness of software development;
Organize ecological food tasting activities, farmer's markets and other activities related to the "Good Farm" business, carry out product promotion and marketing, and accumulate certain customer resources;
Participated in the preparation of the "Good Farm APP" product launch conference, effectively coordinated the use of various resources, controlled costs, and the product launch conference was reported by dozens of media to meet the publicity expectations.
After taking over the "Farm Manager" training project, the overall satisfaction of the trainees with the training increased by 29% according to the situation of the trainees and the current theme, which won a good reputation for "Good Farm" and earned the first pot of gold for the company.
Participated in the design and implementation of the farmer's market at the International CSA Conference, investment promotion, exhibition layout and management, and achieved sales of 350,000 yuan in 2 days, leading the industry at the same level.
2014.5-2015.5 Product Leader of Antu Wanlian (Beijing) Agricultural Technology Co., Ltd
Establishment and improvement of the quality control system of ecological/organic agricultural products;
Supply chain management, responsible for production base and product inspection, origin environment and product testing program design;
Responsible for product-related external cooperation, such as inspection, testing, procurement, etc., to ensure the smooth progress of the project.
Performance Overview:
Establish the inspection system and quality control system of the company's ecological agricultural product cooperation base to provide a basis for consideration for the launch of various product development projects;
Rich experience in inspection and quality control, participated in the inspection of seven types of agricultural food in more than 80 production bases, tested 152 agricultural food samples, of which 89 samples met the company's product standards and entered the marketing link;
For two consecutive years, he was invited to participate in the food safety research group of the Chinese Academy of Social Sciences to provide technical support;
Establish contact with more than 10 high-quality third-party testing institutions, negotiate preferential prices, and reduce product quality control costs.
2011.7-2014.7 Assistant to the Chairman of Beijing University Student Village Officials Cooperative
Daily management of cooperatives (member management), part of sales and financial management, organization of member technical training, dividends, etc.;
Responsible for the project management of cooperatives and member units (such as Landscaping Bureau, Women's Federation, Committee of Agriculture, Bureau of Foreign Experts Affairs, etc.);
Responsible for the certification of organic products and pollution-free agricultural products of cooperatives and members;
The annual inspection, rating, project declaration and acceptance of Beijing Shunyi District Cherry Industry Association, the daily work of Shunyi District Cherry Industry Association.
Performance Overview:
Outstanding completion of the annual project declaration and implementation work, has won the third prize of economic projects issued by Beijing Shunyi District Association for Science and Technology;
Familiar with the work of the relevant agricultural departments in Shunyi District, effectively improve the standardized management and work efficiency of cooperatives, and won unanimous praise from the supervisor of cooperatives and the Organization Department of Nancai Town;
During the period of village official, he published 2 production technical articles in the core journal "Beijing Agriculture", and was awarded the honor of "Outstanding College Student Village Official" at the end of the period.