The most successful email I ever wrote
我写过的最成功的电子邮件

When you make a business, you’re making a little world where you control the laws. It doesn’t matter how things are done everywhere else. In your little world, you can make it like it should be.
当你创建一个企业时，你就是在创建一个由你控制法律的小世界。其他地方怎么做并不重要。在你的小世界里，你可以让一切如愿以偿。

When I first built CD Baby in 1998, every order resulted in an automated email that let the customer know when the CD was actually shipped. At first this note was just the normal “Your order has shipped today. Please let us know if it doesn’t arrive. Thank you for your business.”
1998 年，当我第一次创建 CD Baby 时，每张订单都会收到一封自动发送的电子邮件，让客户了解 CD 的实际发货时间。起初，这封邮件只是普通的 "您的订单已于今天发货。如果没有送达，请通知我们。感谢您的惠顾"。

After a few months, that felt really incongruent with my mission to make people smile. I knew I could do better. So I took twenty minutes and wrote this goofy little thing:
几个月后，我觉得这与我的使命--让人们微笑--很不协调。我知道我可以做得更好。于是，我花了二十分钟写了这篇愚蠢的小文章：

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
您的 CD 已被轻轻地从 CD Baby 货架上取下，并戴上无污染消毒手套，放在一个绸缎枕头上。

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
由 50 名员工组成的团队会对您的 CD 进行检查和抛光，以确保其在邮寄前处于最佳状态。

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
我们来自日本的包装专家点燃了蜡烛，当他把您的 CD 放进用钱能买到的最好的金边包装盒时，全场鸦雀无声。

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.
之后，我们举行了盛大的庆祝活动，全体人员沿街游行到邮局，在那里，整个波特兰镇都在向您的包裹挥手致意："一路顺风！"在 6 月 6 日星期五这一天，您的包裹正乘坐我们的 CD Baby 私人飞机飞往您的手中。

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
希望你们在 CD Baby 购物愉快。我们当然很开心。您的照片已经作为 "年度顾客 "挂在我们的墙上了。我们都累坏了，但迫不及待地想让您再次光临 CDBABY.COM!

That one silly email, sent out with every order, has been so loved that if you search the web for “private CD Baby jet,” you’ll get thousands of results. Each one is somebody who got the email and loved it enough to post it on his website and tell all his friends.
每张订单都会随附一封愚蠢的电子邮件，它深受人们喜爱，如果你在网上搜索 "CD Baby 私人飞机"，你会得到成千上万条结果。每个人都收到了这封邮件，并爱不释手，把它发到了自己的网站上，告诉了所有的朋友。

That one goofy email created thousands of new customers.
这封愚蠢的电子邮件创造了成千上万的新客户。

When you’re thinking of how to make your business bigger, it’s tempting to try to think all the big thoughts and come up with world-changing massive-action plans.
当你在考虑如何做大自己的企业时，很容易就会想出所有伟大的想法，并提出改变世界的大规模行动计划。

But please know that it’s often the tiny details that really thrill people enough to make them tell all their friends about you.
但请知道，真正让人激动不已的往往是那些微小的细节，足以让他们向所有朋友介绍你。