Zhan Lang KOM Winning Conditions
詹朗 KOM 获胜条件
Winning Conditions are designed to help demystify what we will look for in a KOM for Zhan Lang. They give you insight into what it takes to get a GO on your gate.
获胜条件 "旨在帮助您了解我们将在詹朗的 KOM 中寻找什么。它们让您深入了解如何才能在您的门上获得 GO。
Summary
摘要
Provide materials to build confidence in the investment of Zhan Lang. Demonstrate deep understanding of needs and prove our ability to deliver a game that can ‘win’ with Chinese audiences.
提供材料，建立对展浪投资的信心。展示对需求的深刻理解，证明我们有能力提供一款能 "赢得 "中国观众的游戏。
Detail
详细信息
In general, your winning conditions revolve around 1) Demonstrating the needs to win (ideal and minimum viable) 2) Building confidence that you can deliver somewhere between ideal and minimum viable.
一般来说，你的获胜条件主要围绕以下几点：1）展示获胜的需求（理想和最低可行性）；2）建立信心，相信你能实现介于理想和最低可行性之间的目标。
What was described in the conception workshop was very compelling. Congratulations on a very robust presentation. The sentiment is that this is a very ambitious plan and after ten years of Siege, we have a good sense of what is possible to produce at what speed and cost. Based on this, there are concerns that the level of ambition necessary to win in China may not be reasonably achievable within a healthy P&L.
构想研讨会上的描述非常令人信服。祝贺你们的演示非常精彩。大家都认为这是一个雄心勃勃的计划，而经过十年的 "围攻"，我们已经清楚地意识到在什么样的速度和成本下可以生产出什么样的产品。在此基础上，有人担心在中国取得成功所需的雄心壮志可能无法在健康的损益范围内合理实现。
Specific conditions
具体条件
Market analysis
市场分析
Materials demonstrate a deep understanding of the market
材料展示了对市场的深刻理解
Key figures are presented that demonstrate sizing:
提供了一些关键数据，以显示尺寸：
Number of players in grey market Siege
灰色市场参与者数量 Siege
Estimated reachable audience
预计受众范围
Percentage of audience who will have previously played WW
以前玩过 WW 的观众比例
Reflections are made on grey market audience, such as:
对灰色市场受众进行了反思，如
How they currently access WW
他们目前如何获取 WW
Their main points of friction
他们的主要摩擦点
How they will view an official version; what they will want to get out of an official version
他们将如何看待官方版本；他们希望从官方版本中得到什么
Their needs and interest in Esports including participation, culture and community, and frictions that could be anticipated
他们对电子竞技的需求和兴趣，包括参与、文化和社区，以及可能出现的摩擦
Reflections are made on the new audience (never played WW), such as:
对新观众（从未玩过 WW）进行了反思，例如：
What it will take to win with them
如何与他们共赢
Product Governance
产品管理
Materials demonstrate resolution on the name of the title, including licensing boundaries (re: “Tom Clancy”)
材料展示了对标题名称的决议，包括许可范围（关于 "汤姆-克兰西"）； - 材料展示了对标题名称的决议，包括许可范围（关于 "汤姆-克兰西"）。
OK from Legal side to move forward, including the licensing boundaries
法律方面同意继续推进，包括许可边界
Materials demonstrate how you will be able to deliver against any compliance constraints in terms of release (ex: “must release within one years of ISBN”)
材料证明您如何能够在发布方面满足任何合规限制（例如："必须在 ISBN 发布后一年内发布"）。
Describe and build confidence in plan to use Magnum as stand-in product
描述使用马格南作为替代产品的计划并建立信心
Can be able to release post 2 years of ISBN
可在 ISBN 2 年后释放
We need to launch Magnum PC and Mobile first (Beta test will be recognized as launch as well), and then Release Siege as Huge Update to Magnum PC
我们需要首先推出《玛格南》PC 版和移动版（Beta 测试也将被视为推出），然后将《围攻》作为《玛格南》PC 版的重大更新发布
Materials clearly outline the core responsibilities of WW, CN, and Tencent
材料明确概述了 WW、CN 和腾讯的核心职责
High Level Ownership and Responsibilities & RACI
高层主导权、职责和 RACI
Materials clearly outline the working relationship with WW in terms of validation (and capacity to ‘veto’ elements), and demonstrate that WW is in alignment with whatever investment they will need to commit to
在材料中明确概述与世界自然基金会在验证方面的工作关系（以及 "否决 "要素的能力），并证明世界自然基金会与他们需要承诺的任何投资保持一致
Collaboration Scheme -> What we will need WW to validate
合作计划 -> 我们需要 WW 验证的内容
Product Content (Gameplay, Cosmetics, and Features)
产品内容（游戏性、化妆品和功能）
Materials propose process and demonstrate capability to align legacy assets to compliance (ex: level art, skins, text/UI, blood, etc)
材料建议流程，并展示使遗留资产符合要求的能力（例如：关卡美术、皮肤、文本/用户界面、血液等）
To be confirm
有待确认
200+ to remove
移除 200 多个
300+ needs to be complianced
300+ 需要遵守
We need to know how much we need to compliance
我们需要知道我们需要遵守多少规定
Materials demonstrate your rough plans for localisation including text and audio (VO, barks, etc)
展示本地化粗略计划的材料，包括文字和音频（VO、吠声等）
Text first -> Must have for TA, target to have in RC
文本优先 -> TA 必备，RC 目标必备
VO
VO First
Operators Barks, Must Have for Launch
操作员巴克斯，发射必备
For cosmetic content (such as skins), materials detail the following:
对于化妆品内容（如皮肤），材料详细说明如下：
The ideal amount, ongoing
理想数量，持续
The minimum viable amount, ongoing
最低可行额，持续
The amount you estimate you can produce (WW and CN combined), and demonstrate why this is believably within your capability, initially and overtime increasing
您估计可以生产的数量（WW 和 CN 的总和），并说明为什么这在您的能力范围内，无论是最初还是逐渐增加
We will present the launch package of MTX items -> It will also reduce the package of build size
我们将展示 MTX 项目的启动包 -> 还将减少构建包的大小
We will present a minimum of needs, in addition to that what we will do on top of that.
我们将提出最起码的需求，除此之外，我们还将在此基础上做些什么。
We will know how much new additional we can do in RC
我们将知道在 RC 中可以增加多少新内容
Materials propose a plan to distribute all legacy assets (via what mechanism will they be delivered?) reasonably within the expectations for launch
材料提出一项计划，在预期启动时间内合理分配所有遗留资产（通过何种机制交付？
Yes
是
For cosmetic content (such as skins), materials detail the ideal themes and tones and build confidence you can produce these
对于外观内容（如皮肤），材料详细说明了理想的主题和色调，并建立了您能够制作这些内容的信心
Start with Chinese Culture Based: Kong Fu like
从中国文化开始：孔夫子像
Materials propose process and demonstrate capability to manage ongoing compliance matters including pulling new content from WW, removal of assets and refunds when relevant, etc
材料建议流程，并展示管理持续合规事项的能力，包括从 WW 中提取新内容、删除资产和相关退款等
We need to present a complete scope and plan of Compliance
我们需要提出完整的 "合规 "范围和计划
Materials describe a plan for the initial years (perhaps 2-3) of service and demonstrate capability to support this, including:
材料说明最初几年（也许 2-3）的服务计划，并展示支持这一计划的能力，包括
Season cadence
赛季节奏
Item distribution
项目分布
Event calendar
活动日历
We have the one from Tencent
我们有来自腾讯的
Materials outline how you will utilise Siege’s narrative and assets, and demonstrate capability to support ongoing narrative delivery in CN, per asset type (ex: bios, full cinematics, etc), including:
材料概述您将如何利用《围攻》的叙事和资产，并证明有能力支持 CN 中每种资产类型（例如：传记、完整电影等）的持续叙事交付，包括
When assets can be used with no alternations
当资产无需改动即可使用时
When assets require minor alterations
当资产需要小规模改建时
When assets require major alterations
当资产需要进行重大改建时
Systemic and runtime content vs baked/rendered
系统和运行时内容与烘焙/渲染内容的对比
Our Direction of Narrative, and how to keep and directly use WW as much as possible
我们的叙事方向，以及如何尽可能保留和直接使用 WW
Materials clearly detail your plans for core gameplay mechanics and demonstrate capability to manage the complexities of:
材料应明确详细地介绍核心游戏机制的计划，并展示管理复杂游戏机制的能力：
How Operators will be utilised in launch and ongoing
如何在启动和持续运行中使用运营商
How the gameplay will be balanced when it does not include the same Operators as WW
当游戏不包含与《世界大战》相同的操作员时，如何平衡游戏性？
How new Operators will be brought to CN, answering:
如何将新的运营商引入 CN，请回答：
Will you ever make your own Operators mechanically or only bring new Operators over from WW?
你们会自己制作机械操作员，还是只从 WW 引进新的操作员？
Are there any constraints that would be placed on WW when they are creating Operators?
在创建操作器时，WW 是否会受到任何限制？
What mechanical alterations, if any, would you make on an new Operator coming from WW?
如果有的话，您会对来自 WW 的新操作器进行哪些机械改造？
How you envision taking major global changes from WW (ex: hitboxes, systemic environmental stuff, etc) that will be integrated into a different Operator mix from WW
您如何设想将《世界大战》中的重大全局变化（例如：命中率、系统环境等）整合到不同于《世界大战》的操作员组合中？
Core Gameplay -> Keep all from WW all the time
核心玩法 -> 让所有人始终远离 WW
Materials clearly detail any features you will remove completely, if any
材料清楚地详细说明您将完全删除的任何功能（如果有的话
Some Maps
一些地图
Totality of what is considered ‘core gameplay’ is deemed workable by Siege core team and tech
《围攻》核心团队和技术人员认为 "核心玩法 "的全部内容都是可行的
Materials clearly detail the onboarding features and demonstrate capability to support this, including:
材料明确详细地介绍了入职功能，并展示了支持入职的能力，包括
The ideal set of features (ex: vets recognition, new player overlays, bots)
理想的功能组合（例如：老玩家识别、新玩家叠加、机器人）
The minimum viable set of features
最小可行特征集
The amount you estimate you can produce and demonstrate why this is believably within your capability, for launch
你估计你能生产的数量，并说明为什么这在你的能力范围内，例如发射
Product Operation
产品操作
Materials demonstrate your understanding of the differences in taste and sensibility for CN players (ex: more conspicuous consumption, ok pay to win, more wild/off brand cosmetics)
材料展示了您对 CN 玩家品味和感性差异的理解（例如：更显眼的消费、可付费获胜、更狂野/非品牌化妆品）。
Materials clearly detail pricing strategy, why this should be the case, and demonstrate capability to deliver and manage safely, for the following:
材料应明确详细地说明定价策略、为什么要这样做，并证明有能力安全地交付和管理以下内容：
General principles including exchange rate, premium currency pack specifications, pricing consistency
一般原则，包括汇率、溢价货币包规格、定价一致性
Pricing principle for legacy items
遗留项目的定价原则
Pricing principle for new WW items brought over
世界遗产新项目的定价原则
Pricing principle for CN exclusives
CN 独家产品的定价原则
Overall pricing strategy as well as the Monetization strategy
整体定价战略和货币化战略
Materials describe a credible strategy to increase monetisation potential especially increase maximum price
材料描述了提高货币化潜力，特别是提高最高价格的可靠战略
Link with the Pricing Strategy
与定价策略的联系
Produce high pricing assets
生产高定价资产
Materials clearly detail new features you intend to add to support monetisation, including:
材料清楚地详细说明了您打算添加的支持货币化的新功能，包括
The ideal set for launch
理想的发射装置
The minimum viable set for launch
用于发射的最低可行设置
The ones you estimate you can produce, and demonstrate why this is believably within your capability, for launch
你估计自己能生产的产品，并说明为什么这在你的能力范围之内，以便发射
Materials clearly detail any features you will adapt to support monetisation (ex: store)
材料清楚地详细说明您将调整以支持货币化的任何功能（例如：商店）
Materials clearly detail any features you will remove completely (ex: marketplace, membership)
材料清楚地详细说明您将完全删除的任何功能（例如：市场、会员制）。
Marketplace NO
市场 NO
Membership Maybe
会员资格
Regarding the ‘closeness’ to WW, materials clearly detail:
关于与 WW 的 "亲密关系"，材料中清楚地说明了细节：
The ideal closeness (ex: one month behind)
理想的亲密程度（例如：落后一个月）
The minimum viable closeness (ex: 6 months behind)
最短可行接近时间（例如：6 个月后）
The closeness you think is realistic, and demonstrate credibility that this can be the case
您认为现实的亲密关系，并证明这种关系是可信的
Materials clearly detail the events that will support a thriving service
材料明确详细地介绍了支持服务蓬勃发展的活动
The ideal cadence and types, ongoing
理想的节奏和类型，持续
The minimum viable cadence and types, ongoing
最低可行的节奏和类型，持续的
The cadence and types you estimate you can produce, and demonstrate why this is believably within your capacity, ongoing
您估计自己可以制作的节奏和类型，并说明为什么这在您的能力范围内，并且是持续的
Show resolution to any lack of alignment between CN and WW on MTX features (ex: gacha was discussed as something WW was not comfortable with), should they exist
如果存在 CN 和 WW 在 MTX 功能上不一致的情况（例如：讨论中认为 WW 对 gacha 不满意），请提供解决方案
Social
社会
Materials clearly detail new features you intend to add to support social, as it is understood all WW features will be replaced with Tencent services, including:
请在材料中详细说明您打算添加的支持社交的新功能，因为据了解所有 WW 功能都将被腾讯服务取代，包括
The ideal set of features (ex: friend management, messaging, gifts, clans, etc)
理想的功能组合（例如：好友管理、消息、礼物、帮派等）
The minimum viable set of features
最小可行特征集
The amount you estimate you can produce and demonstrate why this is believably within your capability, for launch
你估计你能生产的数量，并说明为什么这在你的能力范围内，例如发射
Materials clearly detail how anti-cheat and anti-toxicity will be managed in CN including services Tencent offers and confidence this will be enough
材料清楚地详细说明了 CN 将如何管理反作弊和反毒，包括腾讯提供的服务，以及是否有足够的信心做到这一点
Esports
电子竞技
Materials outline the general principles for Esports, including:
材料概述了电子竞技运动的一般原则，包括
Sense of ‘one game’ and how this can be achieved considering WW and CN will not be synced at launch, perhaps ever
对 "一款游戏 "的理解，以及考虑到《世界大战》和《中国国家地理》在发布时不会同步，或许永远不会同步，如何实现 "一款游戏"？
Mitigations for this eventuality
针对这种情况的缓解措施
Materials describe how Esports will be ‘managed,’ such as:
材料描述了如何对电子竞技进行 "管理"，例如
Third party Esports facilitators
第三方电竞促进者
How CN players will participate in tournaments on the WW version
CN 玩家如何参加 WW 版本的锦标赛
Production
生产
Provide materials that demonstrate:
提供能证明以下内容的材料
Your current understanding of the scope
您目前对范围的理解
Initial whole product MFL, if possible
如果可能，初始全产品 MFL
And/or your identified work from KOM to FP
和/或您确定的从 KOM 到 FP 的工作
Should be time estimated tasks assigned to individual resources or disciplines
应为分配给单个资源或学科的任务估算时间
Your current understanding of your needed resources
您目前对所需资源的了解
A ramp up plan that relates to your identified work between KOM and FP
与您在 KOM 和 FP 之间确定的工作相关的提升计划
An estimate of your subsequent need from FP to Alpha
从 FP 到 Alpha 的后续需求估算
There should be a clear distinction between the two needs or an explanation of an overlap if there is one
应明确区分两种需求，如果存在重叠，则应解释重叠原因
Your current budget estimates considering the above production requirements and outputs from the other sections in this document
考虑到上述生产要求和本文件其他章节的产出，您目前的预算估算
Using PSI, an updated assessment of your Production status
使用 PSI，对您的生产状况进行最新评估
Using PIC, show that JIRA is setup and necessary integrations with other tools required by PIC have been performed
使用 PIC，显示已设置 JIRA，并与 PIC 所需的其他工具进行了必要的集成
Finance
财务
Provide an updated P&L based on above outputs
根据上述产出提供最新损益表
KOM Presentation
KOM 演示
The KOM presentation to top management addresses the topics of most interest to them
KOM 向高层管理者介绍他们最感兴趣的主题
We will determine these in collaboration with you in the weeks leading up to KOM
我们将在 KOM 举办前的几周内与您合作确定这些内容
Remaining topics are to be delivered to Duos and Brand Stakeholders in the weeks leading to KOM
其余主题将在 KOM 前的几周内提供给双人组和品牌利益相关者