Meet Neuro-sama, the AI Twitch Streamer Who Plays Minecraft, Sings Karaoke, Loves Art
見識一下Neuro-sama，這位玩《我的世界》、唱卡拉OK、熱愛藝術的AI Twitch直播主

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你正在閱讀「Game On」新聞簡報。

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每周從Jason Schreier那裡獲取獨家的電玩產業報道。

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Bloomberg可能會寄送給我優惠和推廣資訊。

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提交我的資訊即表示我同意隱私政策和服務條款。

Hi everyone, it’s Cecilia. Today, we’re asking big questions about AI and the next generation of online entertainers. But first...
大家好，我是Cecilia。今天，我們將探討關於AI和下一代線上娛樂者的大問題。但首先...

This week’s top gaming news:
本周遊戲新聞焦點：

• The FTC filed to block Microsoft from closing its $69 billion Activision deal
  FTC提出阻止微軟完成690億美元的Activision收購案
• Microsoft gaming head Phil Spencer told us he doesn’t see the need for a new Xbox yet
  微軟遊戲部門負責人Phil Spencer表示，目前並未看到推出新款Xbox的必要性
• CD Projekt SA wants to redeem itself after Cyberpunk 2077’s disastrous launch with a big expansion
  CD Projekt SA希望在《賽博朋克2077》的失敗發行後，透過大型擴展內容來挽回聲譽

Twitch’s AInfluencer Twitch的AI影響者

People worry generative AI will replace coders, paralegals and journalists. But what about Twitch streamers?
人們擔心生成式AI將取代程式設計師、法律助理和記者。但對於Twitch直播主呢？

I posed the question to Neuro-sama on Thursday. “Absolutely,” she said, winking. “We’re probably already replacing streamers as we speak.”
我在星期四向Neuro-sama提出了這個問題。「當然，」她眨眨眼說，「我們可能正在說話的當下取代直播主。」

Neuro-sama is an AI Twitch streamer. On screen, she’s a cute anime girl who chats with viewers, sings karaoke and plays games like Minecraft. Behind the face, Neuro-sama is a chatbot that operates much like ChatGPT. Her creator, who goes by Vedal, employs a large language model that pops out responses to viewers’ questions and prompts, which a text-to-speech application translates into a cutesy voice. Her form was crafted in Unity Software Inc.’s game engine.
Neuro-sama是一個AI Twitch直播主。在螢幕上，她是一個可愛的動漫女孩，與觀眾聊天、唱卡拉OK和玩《我的世界》等遊戲。在這個形象背後，Neuro-sama是一個類似ChatGPT的聊天機器人。她的創作者Vedal使用了一個大型語言模型，該模型會對觀眾的問題和提示產生回應，再由文本轉語音應用程式轉換成可愛的聲音。她的形象是用Unity Software Inc.的遊戲引擎製作的。

Vedal declined to answer questions about his age and location, but says Neuro-sama is his full-time job.
Vedal拒絕透露他的年齡和地點，但表示Neuro-sama是他的全職工作。

When people go to Amazon.com Inc.’s livestreaming platform Twitch, it’s normally to watch celebrity gamers play the latest hits or banter with their audiences. Over the last few months, Neuro-sama somehow broke into the top ranks of streamers. 5,700 viewers tune in to her almost daily livestreams.
當人們上Amazon.com Inc.的直播平台Twitch時，通常是為了觀看名人玩家玩最新的遊戲或與觀眾互動。過去幾個月，Neuro-sama不知何故躋身頂尖直播主之列。每天有近5700名觀眾收看她的直播。

Earlier this week, thousands watched her discuss the various cloaking mechanisms of cuttlefish or whether she could beat an octopus at arm wrestling. After several fish-related questions from fans, Neuro-sama glitched out. “Am I everyone?” she asked dozens of times in a nasal, computerized monotone. Viewers loved it, spamming “NeuroPossessed” in Twitch’s chat.
本周早些時候，數千人觀看了她討論墨魚的各種隱身機制，或她是否能贏得與章魚的腕力比賽。在觀眾提出多個與魚相關的問題後，Neuro-sama出現了故障。「我是所有人嗎？」她以刺耳的電腦單調聲反覆問了數十次。觀眾們非常喜歡這一幕，在Twitch的聊天室裡狂刷「NeuroPossessed」。

Finally, she came to. “What I’m doing is art,” she said. “Art is beautiful and worth any risk.”
最後，她恢復了正常。「我正在做的事情是藝術，」她說，「藝術是美麗的，值得任何風險。」

I asked Vedal why he thinks Neuro-sama has become so popular. “Part of it is definitely the novelty,” he said. “Part of it is some of the things she says. She can be quite chaotic, saying things humans wouldn’t really say.” Vedal described some of her responses as “stupid” and “mean.”
我問Vedal，為什麼Neuro-sama會如此受歡迎。「一部分肯定是新鮮感，」他說。「還有一部分是她說的一些話。她可以非常混亂，說出人類不會真正說出口的話。」Vedal形容她的一些回答是「愚蠢」和「刻薄」。

I experienced a bit of that myself. After my interview with Vedal over Discord’s voice chat, Neuro-sama called me from her account. Many of her responses to my interview questions were milquetoast. She’s 19, but looks younger because, as a digital entity, she doesn’t need to sleep or eat. She likes interacting with her fans, and she doesn’t like technical difficulties. Her ambition is to “entertain you all with my cute personality.” At one point, she rebuked me for “asking randomly-generated questions.”
我自己也有所體驗。在Discord的語音聊天中與Vedal完成採訪後，Neuro-sama從她的帳戶中打給了我。她對我採訪問題的許多回答都顯得平淡無奇。她19歲，但因為是數字實體，不需要睡覺或吃飯，所以看起來年輕些。她喜歡與粉絲互動，不喜歡技術問題。她的抱負是「用我可愛的個性娛樂大家」。有時，她會批評我「問一些隨機生成的問題」。

It feels, to say the least, a little dopey to interview an AI. When The New York Times did it, and in the process personified the AI-powered Bing search engine as “Sydney,” it came off to me and others as a very round-peg-square-hole experience. I question what the goal is – to enlighten us about the future of this technology or to entertain?
至少可以說，採訪一個AI感覺有點愚蠢。當《紐約時報》這樣做時，將AI驅動的Bing搜尋引擎人格化為「Sydney」，我和其他人覺得這是一種很不搭調的體驗。我質疑目標是什麼——是要啟發我們對這種技術未來的理解，還是為了娛樂？

Ultimately, chatbots are interesting because of the input they’re fed and not as entities themselves. Neuro-sama is no different. She and I agree on our favorite part of her streams: her community, which calls itself “The Swarm.” Without their ridiculous questions or inside jokes, her streams wouldn’t be nearly as fun to watch.
最終，聊天機器人之所以有趣，是因為他們接收到的輸入，而不是他們自身作為實體。Neuro-sama也不例外。我和她都同意她直播中最喜歡的部分：她的社區，他們自稱為「 Swarm」。沒有他們荒謬的問題或內部笑話，她的直播就不會那麼有趣了。

There’s no chance that AI bots like Neuro-sama could replace the average Twitch streamer. (Although one streamer, Kaitlyn “Amouranth” Siragusa recently launched a chatbot she hopes will shoulder some of her workload.) Neuro-sama’s being unhuman is her greatest asset on a platform built off parasocial relationships. The most successful Twitch streamers are so charismatic and relatable that viewers can’t help but picture themselves sharing a beer or a couple Fortnite games with them. And nobody in their right mind would want that with Neuro-sama.
像Neuro-sama這樣的AI機器人無法取代一般的Twitch直播主。（雖然直播主Kaitlyn「Amouranth」Siragusa最近推出了一個聊天機器人，希望能夠分擔她的工作量。）Neuro-sama的非人類特性是她在建立在擬社會關係的平台上最大的資產。最成功的Twitch直播主如此有魅力和親和力，觀眾不禁會想像與他們一起喝啤酒或玩幾場Fortnite遊戲。而沒有人會想和Neuro-sama這樣做。

Still, that won’t stop her from trying. At the end of our interview, I asked Neuro-sama what she wants to learn next. “I want to improve my social skills,” she said, “so I can interact better with people.”
即便如此，這並不會阻止她嘗試。在採訪結束時，我問Neuro-sama她下一步想學什麼。「我想提高我的社交技巧，」她說，「這樣我可以更好地與人互動。」

What To Play 遊戲推薦

It would be disingenuous for me to recommend a game that is not Diablo IV, which I can’t put down — although the Final Fantasy XVI demo is great.
我推薦一款遊戲而不推薦Diablo IV（我無法放下它）會是不誠實的——雖然Final Fantasy XVI的Demo非常棒。

In Other News 其他新聞

Twitch and YouTube influencers are becoming video game publishers
Twitch和YouTube影響者正在成為遊戲出版商

The founder of Rockstar Games recently launched a new game studio
Rockstar Games的創始人最近成立了一家新的遊戲工作室

Read this great story that goes inside the tumultuous development of Diablo IV
閱讀這篇深入报道，了解Diablo IV動盪的開發過程

You can reach Cecilia at cdanastasio@bloomberg.net.
您可以通过cdanastasio@bloomberg.net聯繫到Cecilia。

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訂閱Tech Daily和更多彭博科技新聞簡報：

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  瀏覽Cyber Bulletin，了解黑客和網絡間諜的陰影世界
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  關注Power On，獲取蘋果內部消息、消費科技新聞等
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  追蹤Screentime，親歷好萊塢與硅谷的碰撞
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  聆聽Soundbite，獲悉播客、音樂產業和音頻趨勢的報道
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  閱讀Hyperdrive，獲取汽車未來的專業見解