Publication Report:
出版报告：
Launched in 1986, the Independent is a British digital newspaper owned by Independent Print. In 2016, The Independent published their final print edition and have since moved online as a digital publication. It was the first national news brand to move its content entirely online, understanding the needs of its audience in a digital-based future. Their mission, “making change happen,” aims to encourage their global readership to think independently and act on bringing positive change.
Independent于1986年推出，是一家由独立印刷公司拥有的英国数字报纸。 2016年，独立发表了他们的最终印刷版，此后一直在网上作为数字出版物移动。这是第一个全国新闻品牌完全在线移动其内容，在基于数字的未来中了解受众的需求。他们的使命“改变变革”，旨在鼓励其全球读者独立思考并采取积极变革的行动。
The Independent prides itself with forward-thinking readers who seek topics that challenge the norm. It promises to “stay away from pacts with political parties, and spark surprising, intelligent debate. Our core values – independent, inclusive and innovative – ensure that we are making change happen in all that we do.” (Independent Advertising, 2022) With 74 million unique global browsers (The Independent Media Kit, 2022; See Figure 5) , they have established a loyal audience who is engaged and ready to listen, driven by the need to know what is new in the world.
独立人士以远见的读者为荣，他们寻求挑战规范的主题。它有望“远离与政党的公约，并引发令人惊讶，聪明的辩论。我们的核心价值观 - 独立，包容和创新 - 确保我们正在做出改变。” （独立广告，2022年） ，拥有7400万个独特的全球浏览器（独立媒体套件，2022；见图5） ，他们建立了一个忠实的受众，他们互相倾听并准备倾听，这是由于需要知道什么是新的新事物世界。
Their audience is well-educated, tech-savvy, well-informed and culturally curious, leading “metropolitan lifestyles in a globally connected world. They enjoy a broad range of interests from tech to travel, football to theatre and business to music.” (Independent Advertising, 2022) The publication’s key editorial pillars include News, Sport, Voices, Culture – covering Film and TV –, Lifestyle – covering Tech –, and Travel. (See Figure 1)
他们的听众是受过良好教育，精通技术的，知识渊博且具有文化好奇的，领先的“大都会生活方式在一个全球联系的世界中。他们享有从技术到旅行，足球，戏剧和商务再到音乐的广泛兴趣。” （独立广告，2022年）该出版物的主要社论支柱包括新闻，体育，声音，文化-涵盖电影和电视 -生活方式 -涵盖技术 -和旅行。 （见图1 ）
Figure 1 - Screenshot independent.co.uk
图1-屏幕截图impecended.co.uk
As such, the choice of a feature on AI and voice acting perfectly suits The Independent’s content pillars, by combining two of the most current and relevant topics for the target audience: tech and film. Because their largest group of visitors is aged 25-34, closely followed by 18 to 24-year-olds, with a key interest in computers, electronics and technology (Similarweb, 2023), artificial intelligence is an increasingly present subject of interest. (See Figure 2 and Figure 3)
因此，通过结合目标受众的两个最新和相关的主题：技术和电影，选择AI和声音上的功能非常适合独立的内容支柱。由于最大的访客群体以25-34岁，其次是18至24岁，对计算机，电子和技术的关键兴趣（ Sameweb ，2023） ，因此人工智能是越来越多的感兴趣的主题。 （见图2和图3 ）
The Independent gets most of its social media traffic from Reddit (36.77%), followed by Facebook and Twitter. (Similarweb, 2023) With 22% of internet users aged 18 to 29 years and 14% of users aged 30 to 49 years using Reddit, it makes this platform the right choice for independent.co.uk’s target audience. (Sattelberg, 2018) Moreover, the male majority of The Independent’s readers perfectly align with Reddit’s high percentage of male users – 69%. (Similarweb, 2023; YouGov, 2023; Statista, 2022)
独立的社交媒体流量从Reddit（36.77％）获得了大部分社交媒体流量，其次是Facebook和Twitter。 （ SamelyWeb ，2023）22％的互联网用户在18至29岁之间，使用Reddit的30至49岁的用户中有14％，这使该平台成为Indepenlde.co.uk的目标受众的正确选择。 （ Sattelberg ，2018年）此外，独立读者的男性多数与Reddit的高百分比男性使用者完全保持一致 - 69％。 （ SamelyWeb ，2023; Yougov，2023; Statista，2022）
When looking at The Independent’s long-form pieces on AI, like the article about ChatGPT’s guidelines, the angle always circles back to wider issues of identity and artificial intelligence’s social impact. The tone of writing is mostly objective, yet creative and relaxed, and the pieces never shy away from asking the bigger questions, offering informative and engaging content. Some feature pieces also have certain tone and style choices that indicate an opinion, slight mockery, or disapproval of the way AI is changing the world as we know it. Take for instance this piece about an AI-generated life-like woman (See Figure 4), which touches themes such as the male gaze, heterosexuality, femininity, and psychology, all while exploring the relationship between AI (tech) and identity. Therefore, my feature on artificial intelligence and the creative industry fits The Independent’s style and content pillars, by painting the picture of all the ways AI has changed (and will continue to change) the role of someone within the creative and entertainment industries – specifically actors and musicians. It will address questions of identity, threats and benefits of AI in the media sector, and what it means to be an artist in this era.
在查看独立的AI上的长期文章时，例如有关Chatgpt的指导方针的文章，该角度总是回到身份和人工智能的社会影响方面的更广泛问题。写作的语气主要是客观的，但富有创造力和放松，而这些作品永远不会回避提出更大的问题，提供信息丰富且引人入胜的内容。某些功能作品还具有某些音调和样式选择，表明AI改变世界的方式，表明观点，轻微的嘲弄或不赞成AI改变世界的方式。例如，这是关于AI生成的生活方式女性的文章（见图4），该女性在探索AI（技术）和身份之间的关系时都涉及男性目光，异性恋，女性气质和心理学等主题。 因此，我在人工智能和创意行业上的功能符合独立的风格和内容支柱，绘制了A的所有改变方式（并将继续改变）在创意和娱乐行业中的作用- 特别是演员和音乐家。它将解决媒体部门中AI的身份，威胁和利益的问题，以及在这个时代成为艺术家的意义。
Word count: 581
单词计数：581
Figure 2 - Screenshot independent.co.uk
图2-屏幕截图impecended.co.uk
Figure 3 - Screenshot independent.co.uk Figure 4 - Screenshot independent.co.uk
图3-屏幕截图impecended.co.uk 图4-屏幕截图impecended.co.uk
Figure 5 - Screenshot The Independent Media Kit
图5-屏幕截图独立媒体套件
Pitch:
沥青：
Subject of email: PITCH: Could AI cost jobs in the entertainment industry?
电子邮件的主题：音调：娱乐行业的工作可以吗？
Dear Geordie Greig,
亲爱的Geordie Greig ，
I am a student journalist interested in social issues, and how artificial intelligence might influence our culture and society. In my work, I am passionate about exploring identity issues, having written for student publications such as Hybrid Magazine and The International Angle. I have an idea that I hope will be of interest to The Independent reader about how artificial intelligence might affect jobs for performers in the creative industries.
我是一名对社会问题感兴趣的学生记者，以及人为的智能可能如何影响我们的文化和社会。在我的工作中，我热衷于探索身份问题，并为《混合杂志》和《国际角度》等学生出版物写了撰写。我有一个想法，我希望独立读者对人工智能如何影响创意产业中的表演者的工作。
I have included the pitch below, but should you have any questions, please do not hesitate to get in touch.
我已经包括下面的音调，但是如果您有任何疑问，请不要犹豫与他取得联系。
Many thanks,
非常感谢
Diana Miu
戴安娜·米
Headline: Will AI replace performers in the arts?
标题： AI会取代艺术中的表演者吗？
Sell: As more producers and advertisers turn to artificial intelligence to cut costs of production, what does it mean for artists’ jobs?
出售：随着越来越多的生产商和广告商转向人工智能来削减生产成本，这对艺术家的工作意味着什么？
Synopsis: This long-form piece will discuss the role of AI in the entertainment business and ask questions surrounding the identity of performers in the new computerised and ever-growing media industry; What is an actor, what is a musician? Will artificial intelligence take their jobs? How will voice manipulation change the way we produce and consume media?
简介：这件长格式的文章将讨论AI在娱乐业务中的作用，并提出有关在新的计算机化和不断增长的媒体行业中表演者身份的问题；什么是演员，什么是音乐家？人工智能会带走他们的工作吗？语音操纵将如何改变我们生产和消费媒体的方式？
To answer these questions, I will talk to AI and media expert Dr Nick Bryan-Kinns, Director of the Media and Arts Technology Centre at Queen Mary University London, UK. I will also interview a performer for more insight into how AI technology has impacted the entertainment industry and the benefits and threats associated with it. Their answers could complement recent data that suggests that artificial intelligence in the media is here to stay (and evolve). For instance, the global AI in media and entertainment market size was valued at £9 billion in 2021 and is estimated to grow every year from 2022 to 2030 by 26%. Despite such rapid growth, artists in the creative industries are not happy. A recent survey by Equity found that 65% of performers based in the UK think AI technology poses a threat to employment opportunities, with the figure rising as high as 93% for audio artists.
为了回答这些问题，我将与AI和媒体专家Nick Bryan-Kinns博士进行交谈，该媒体与艺术技术中心主任英国伦敦皇后大学。我还将采访表演者，以进一步了解AI技术如何影响娱乐行业以及与之相关的利益和威胁。他们的答案可以补充最新数据，这表明媒体中的人工智能将在这里留下（并发展）。例如，媒体和娱乐市场规模的全球AI在2021年的价值为90亿英镑，据估计，从2022年到2030年，每年都会增长26％。尽管增长如此迅速，但创意产业的艺术家并不高兴。 Equity最近进行的一项调查发现，英国65％的表演者认为AI技术对就业机会构成了威胁，而音频艺术家的数字上升高达93％。
Format: This piece will be in the form of a feature, and will make use of several hyperlinks that refer to videos or audio clips of AI being used in media, such as this YouTube clip that proves just how easy it easy to manipulate voices, having Elon Musk, Joe Rogan and the Joker playing Minecraft. The article will also feature some pictures to break out blocks of text and make use of pulled quotes from the two interviewees.
格式：此作品将是一个功能的形式，它将使用几个指参考媒体中使用的视频或音频剪辑的超链接，例如此YouTube剪辑，证明它可以轻松地操纵声音。 ，让Elon Musk， Joe Rogan和Joker玩Minecraft。该文章还将包含一些图片，以打破文本块，并利用两位受访者的名言。
Word count: 414
单词计数：414
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